Data protection

Amplus Web GmbH

This privacy policy explains the nature, scope, and purpose of the processing (including collection, processing, and use, as well as obtaining consent) of personal data within our online services and the associated websites, functions, and content (hereinafter collectively referred to as "online services" or "website"). This privacy policy applies regardless of the domains, systems, platforms, and devices (e.g., desktop or mobile) used to access the online services.

The term "user" encompasses all customers and visitors of our online services. The terminology used, such as "user," is to be understood as gender-neutral.

For contact information, please refer to our legal notice.

Basic information on data processing

We process users' personal data only in compliance with the applicable data protection regulations and in accordance with the principles of data minimization and data avoidance. This means that user data is only processed if there is a legal basis for doing so, in particular if the data is necessary for the provision of our contractual services and online services, or if processing is required by law, or if consent has been given.

We implement organizational, contractual and technical security measures in accordance with the state of the art to ensure compliance with data protection laws and to protect the data we process against accidental or intentional manipulation, loss, destruction or access by unauthorized persons.

If, within the scope of this privacy policy, content, tools, or other resources from other providers (hereinafter collectively referred to as "third-party providers") are used and their registered office is located abroad, it must be assumed that data will be transferred to the countries where these third-party providers are based. The transfer of data to third countries takes place either on the basis of legal permission, user consent, or specific contractual clauses that guarantee the legally required level of data security.

Processing of personal data

We primarily store personal data for business and order processing. In addition to the uses expressly stated in this privacy policy, personal data is processed for the following purposes based on legal permissions or user consent:
– The provision, execution, maintenance, optimization and security of our services and user services;
– Ensuring effective customer service and technical support.

We only transmit user data to third parties if this is necessary for billing purposes (e.g., to a payment/shipping service provider) or for other purposes if these are necessary to fulfill our contractual obligations to the users (e.g., providing addresses to suppliers).

When you contact us (via contact form or email), the information provided by the user will be stored for the purpose of processing the request and in case of follow-up questions.
Personal data will be deleted once it has fulfilled its purpose and there are no legal obligations to retain it.

Collection of access data

We collect data about every access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

We use log data without associating it with the user's identity or creating any other profiles, in accordance with legal regulations, solely for statistical analysis for the purposes of operating, securing, and optimizing our online services. However, we reserve the right to subsequently review the log data if there is a legitimate suspicion of unlawful use based on concrete evidence.

Cookies & Audience Measurement

Cookies are pieces of information that are transferred from our web server or third-party web servers to users' web browsers and stored there for later retrieval. Users are informed about the use of cookies for pseudonymous audience measurement within this privacy policy.

This website can also be viewed without cookies. If users do not wish to have cookies stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Disabling cookies may lead to functional limitations of this website.

You can object to the use of cookies for audience measurement and advertising purposes via the Network Advertising Initiative's opt-out page ( http://optout.networkadvertising.org/ ) and additionally the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google uses cookies. The information generated by the cookie about your use of the website is generally transmitted to and stored on a Google server in the USA.

Google will use this information on our behalf to evaluate users' use of our online services, to compile reports on activity within these online services, and to provide us with other services related to the use of these online services and internet usage. Pseudonymous user profiles may be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that Google shortens the IP address of users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser settings; furthermore, users can prevent Google from collecting and processing data generated by the cookie and related to their use of the online service by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google's use of data for advertising purposes, settings and opt-out options, please visit the following Google websites: https://www.google.com/intl/de/policies/privacy/partners ("How Google uses data when you use our partners' sites or apps"), https://www.google.com/policies/technologies/ads ("How Google uses data for advertising"), https://www.google.de/settings/ads ("Manage the information Google uses to show you ads") and https://www.google.com/ads/preferences ("Control the ads you see").

Google Ads

We use Google Ads, a service provided by Google LLC, to advertise our services on external websites. We collect and analyze data from these advertising campaigns to measure the effectiveness of individual advertising measures. Google uses cookies for this purpose, which enable an analysis of website usage. The information generated by the cookie about your use of this website (including your IP address) may be transmitted to and stored on a Google server in the USA. You can prevent the installation of cookies by adjusting your browser settings accordingly. Further information on Google's data usage can be found at: https://www.google.com/policies/technologies/ads.

Google Tag Manager

We use Google Tag Manager. This service allows us to manage website tags via a single interface. Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. Google Tag Manager triggers other tags, which may in turn collect data. However, Google Tag Manager does not access this data. If deactivation has been performed at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager. Further information about Google Tag Manager can be found at: https://www.google.com/intl/de/tagmanager/use-policy.html

The following information explains the content of our newsletter, the registration, distribution, and statistical evaluation procedures, as well as your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Newsletter content: We only send newsletters, emails, and other electronic notifications containing promotional information (hereinafter "newsletters") with the recipient's consent or where legally permitted. If the newsletter's content is specifically described during the registration process, this description is decisive for the user's consent. Otherwise, our newsletters contain the following information: our products, offers, promotions, news, and information about our company.

The email addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of the email service provider. The email service provider uses this information to send and analyze the newsletters on our behalf. Furthermore, according to its own information, the email service provider may use this data to optimize or improve its own services, for example, for the technical optimization of newsletter delivery and display, or for business purposes, such as determining the countries of origin of the recipients. However, the email service provider does not use the data of our newsletter recipients to contact them directly or to share it with third parties.

Registration details: To subscribe to the newsletter, simply provide your email address.

Statistical Data Collection and Analysis – The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from the email service provider's server when the newsletter is opened. During this retrieval, technical information such as browser and system details, as well as your IP address and the time of retrieval, are collected. This information is used to technically improve the services based on the technical data or to analyze target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. The statistical data collection also includes determining whether the newsletters are opened, when they are opened, and which links are clicked. While this information can be technically associated with individual newsletter recipients, it is neither our intention nor that of the email service provider to monitor individual users. Rather, the analyses serve to help us understand our users' reading habits and to tailor our content accordingly, or to send different content based on our users' interests.

Cancellation/Revocation – You can unsubscribe from our newsletter at any time, i.e., revoke your consent. This simultaneously revokes your consent to its distribution by the email service provider and the statistical analyses. A separate revocation of the distribution by the email service provider or the statistical analysis is unfortunately not possible. You will find a link to unsubscribe at the end of each newsletter.

Use of the shipping service provider "MailChimp"

Newsletters are sent via "MailChimp," a newsletter distribution platform. Provider: The Rocket Science Group LLC DBA Mailchimp (USA), a subsidiary of Intuit Inc. (USA); Privacy information: Privacy Policy (Intuit) including "Country and Region-Specific Terms," "Mailchimp Privacy Frequently Asked Questions," "Mailchimp and European Data Transfers," "Security," Cookie Policy, "Privacy Rights Requests," and "Legal Provisions."

Integration of social media content

We use third-party services and plugins to embed features and content from social media platforms and to enable the sharing of content on social media platforms and through other means.

Advertising

We use the option to display targeted advertising for our activities and operations on third-party platforms such as social media platforms and search engines.

With this type of advertising, we aim to reach individuals who are already interested in our activities or might become interested in them (remarketing and targeting). For this purpose, we may transmit relevant information – which may include personal data – to third parties who facilitate such advertising. We can also determine the success of our advertising, specifically whether it leads to visits to our website (conversion tracking). Third parties on whose platforms we advertise, and where you are registered as a user, may associate your use of our website with your profile on their platform.

We use in particular:

Facebook advertising (Facebook Ads): Social media advertising; Providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting, in particular with the Facebook pixel, as well as Custom Audiences including Lookalike Audiences, Privacy Policy, "Ad Preferences" (registration as a user is required).

Google Ads: Search engine advertising; Provider: Google; Google Ads-specific information: Advertising based, among other things, on search queries, using various domain names – in particular doubleclick.net, googleadservices.com and googlesyndication.com – for Google Ads, “Advertising” (Google), “Why am I seeing a particular ad?”.

Instagram Ads: Social media advertising; Providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting, in particular with Facebook Pixel and Custom Audiences including Lookalike Audiences, Privacy Policy (Instagram), Privacy Policy (Facebook), "Ad Preferences" (Instagram) (user login required), "Ad Preferences" (Facebook) (user login required).

LinkedIn Ads: Social media advertising; Providers: LinkedIn Corporation (USA) / LinkedIn Ireland Unlimited Company (Ireland); Data protection information: Remarketing and targeting, in particular with the LinkedIn Insight Tag, "Data protection", privacy policy, cookie policy, objection to personalized advertising.

TikTok Ads: Social media advertising; Providers: TikTok Information Technologies UK Limited (Great Britain) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), Great Britain and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; Data protection information: Remarketing and targeting, in particular with the TikTok pixel, Privacy Policy, "Privacy Policy for Younger Users", Cookie Policy, "TikTok for Business – Privacy and Cookie Policy".

Integration of third-party services and content

It is possible that our online services may include content or services from third-party providers, such as maps or fonts from other websites. The integration of third-party content always requires that these providers are aware of users' IP addresses, as they cannot send the content to users' browsers without them. The IP address is therefore necessary for displaying this content. Furthermore, these third-party providers may set their own cookies and process user data for their own purposes. This processing may include the creation of user profiles. We will use this content in a way that minimizes data collection and avoids unnecessary data processing, and we will select reliable third-party providers with a focus on data security.

The following overview lists third-party providers and their content, along with links to their privacy policies, which contain further information on data processing and, in some cases, the opt-out options already mentioned here:

– External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). Google Fonts are integrated by making a server request to Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://www.google.com/settings/ads/.

– Maps from the third-party service “Google Maps” provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://www.google.com/settings/ads/.

– Videos from the platform “YouTube” of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://www.google.com/settings/ads/.

– Videos from the platform “Vimeo” of the third-party provider Vimeo, Inc., 555 West 18th Street, New York, New York 10011. Privacy policy: https://vimeo.com/privacy.

User rights and data deletion

Users have the right to request, free of charge, information about the personal data we have stored about them.
In addition, users have the right to rectification of inaccurate data, withdrawal of consent, blocking and erasure of their personal data, and the right to lodge a complaint with the competent supervisory authority in the event of unlawful data processing.

The data we store will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it.

Changes to the privacy policy

We reserve the right to amend this privacy policy to reflect changes in the law or modifications to the service or data processing. However, this applies only to statements regarding data processing. If user consent is required or if parts of the privacy policy govern the contractual relationship with users, changes will only be made with the users' consent.
Users are asked to regularly check the content of the privacy policy.