Goals for your new website
July 21, 2023
What is the goal of your new website? When clients contact us regarding a quote for a new website, our…
We did it. As an agency, we worked with our first client to create a fully AI-powered website, and the result confirmed our expectations: It works. In this article, we explain how this process works, what AI can already do today, where its limitations lie, and what this means for your budget.
The starting point: existing website or new start?
You already have a website
Even better. Modern AI systems are capable of analyzing existing websites using screenshots and developing a completely new design based on that analysis. Structure, content, and brand identity are preserved, while the visual appearance is modernized. The advantage: The redesign process doesn't start from scratch, but rather on a solid foundation.
They are starting from scratch
Even without an existing website, AI is a powerful tool today. Tools like pencil.dev can automatically generate complete website designs before a single line of code is written. These designs can then be discussed and specifically tailored to your needs in a collaborative workshop.
Particularly interesting: We can automatically generate several design styles in advance, allowing you to make a direct comparison. Examples include:
- Modern & minimalist– clean lines, plenty of white space, uncluttered typography
- Elegant & high-quality– sophisticated color palettes, fine details, focus on brand image
- Dynamic & bold– strong contrasts, expressive visuals, high attention-grabbing effect
- Trustworthy & reputable– structured, clear, for industries requiring extensive consultation.
- Warm and approachable– friendly color palette, inviting design, ideal for service providers with customer contact
This allows you to see early on which direction best suits your company, without much effort.
More time for what really matters: the content
When design is automated and created faster than ever before, both sides win. As a client, you can focus on what really matters: What message should your website convey? What sets you apart from the competition? What questions does your customer ask before picking up the phone?
As an agency, we invest our energy in strategy and consulting – rather than in the manual implementation of design drafts. It is precisely these strategic considerations that make the difference.
Incidentally, the texts themselves can also be created or at least pre-structured using AI – from the homepage and product descriptions to the "About Us" section. AI provides the foundation; you give it your own voice.
AI websites and SEO: A natural advantage
A lesser-known but strategically important aspect: Websites structured and populated with AI support benefit from clearly structured, semantically clean content. This is not only easier for search engines to index, but is also particularly well understood by AI-based search systems, such as those increasingly used in modern browsers and voice assistants.
An AI-generated website, therefore, speaks essentially the same language as the AI that assists users in their searches. This is not a coincidence, but a structural advantage.
What AI (still) can't do: the image material
Despite all the enthusiasm, honesty is in order. There is one area where AI will still clearly reach its limits in 2026: convincing visual worlds.
AI-generated images have improved significantly in recent years, but in most cases they are still insufficient for professional use on a company website. Too often they appear unnatural, interchangeable, or inconsistent with the actual brand identity.
What does work, however:
- Professional photos– whether portrait shots, office atmosphere or product images: authentic visual material is still irreplaceable.
- Stock photos can be a useful supplement, but should be used judiciously. Generic images appear arbitrary and convey little personality.
Our recommendation: Invest in a half-day photoshoot. The impact on your website is enormous, and this effort will pay off in the long run.
What does that mean for your budget?
Perhaps the most tangible benefit for SMEs is the financial one. By using AI in the design process, manual effort is significantly reduced, and we pass these savings directly on to our customers.
| Project type | Earlier | Today |
|---|---|---|
| Professional company website | from CHF 7,000 | from CHF 3,500 |
| Simpler website / landing page | from CHF 3,500 | from CHF 1,500 |
The quality remains at the same or a higher level; only the path to achieving it has become more efficient.
Practical example: The website for the cabinet specialist
Words are one thing, results are another. We implemented our first fully AI-supported project for a regional cabinet specialist. Budget: CHF 1,500.
The result is a professional, well-organized, and search engine optimized website, developed in a fraction of the time a traditional web project would have required. Design, structure, and text were created with AI support; the authentic product photos were provided by the client.
Conclusion: AI as a partner, not a replacement
AI is fundamentally and sustainably changing the way websites are created. It accelerates the design process, reduces costs, and opens up new possibilities in content creation and search engine visibility.
At the same time, the human component remains crucial: strategy, brand personality, visual language and the sense of what really resonates with your target audience – AI cannot replace that.
What AI can do is take over the work that used to take up a lot of our time. This leaves more room for what really makes a good website.
Do you have questions about an AI-powered website for your company? Contact us, we'd be happy to advise you without obligation.
