Goals for your new website

What is the goal of your new website?

When customers contact us regarding a quote for a new website, our first question is:

What is the goal of your online presence?

This question is rarely answered simply and clearly. Yet it is crucial for a successful website and must be thoroughly clarified beforehand.

What role does my website play?

Basically, almost all websites fulfill one or more of the three main functions.

• Marketing instrument
• Digital business card
• automation

The following text will tell you more about these three functions of websites.

Marketing-Instrument

A widespread misconception, which unfortunately still lingers in many minds, is that an online presence is a complete marketing solution. This is not the case. A website is only one part of a marketing strategy, or, to put it another way, one tool within it. In most cases, a website alone will not magically conjure up customers.

When looking for new customers, it's always a bad idea to start with your website. Creating a simple teaser video is equally ineffective.

Digital business card

Established companies that aren't primarily focused on acquiring new customers online often need a web presence that functions as a digital business card. High-quality design and reliable functionality are paramount. The goal is to make a positive impression on potential new customers and to present the expected and desired content clearly and concisely.

Automation

The following automatic processes are known in most cases, but are listed here for the sake of completeness:

• Contact form
• online shop
• Event Management
• Course Management
• Members area
• Booking management
• Reservation management

Less well-known are presentation automations, which save clients a significant amount of time when creating content. A good example of this is that you don't have to think about how a new post should look on the website every time. Depending on the selected category, the layout and image of the post are automatically determined. Such automations should be clarified in advance and are very important for the success of a website, as they significantly simplify content publishing for even less experienced employees.

Further examples

• Presentation of various events by category
• New employees post (Custom Post Type)
• Publish new project (Custom Post Type)
• Other custom content (Custom Post Type)

Essentially, this allows you to define which recurring content should be published on a website, thereby optimizing the website accordingly. In WordPress, this is referred to as Custom Post Types. Think of them as templates that are filled with specific content, while the layout and appearance on the website are already predefined, so users don't have to worry about them.

Can my website have multiple roles?

Of course, your website can fulfill multiple functions. However, it's important to clarify and define these beforehand. The marketing function, in particular, must be thoroughly analyzed and defined at the outset.
Website automation is certainly easiest to integrate retroactively. And the role of the digital business card is usually clear from the outset.